A vision of mobility, lifestyle
and urban topology.

A Vision of Mobility,
Lifestyle and
Urban Topology

How we move today is still, sadly, a result of habits and values we adopted from the industrial age.

The car as we know it, is not always the most suitable personal transportation product for today’s urban communities. From Le Corbusier’s Plan Voisin, to Oscar Niemeyer’s Brasilia. Modernity promised us a future where everything is beautifully far away and out of scale, where somehow, having to drive far is an integrated experience of a privileged, modern metropolis.

Cars over the years have brought us farther apart and encouraged sprawling, which created more need for cars. The automotive industry sold us a car-dependent future in which traffic and congestion, are inevitable side effects of progress. SUVs that are used for just couple of hours a week take up valuable urban spaces, forcing us to travel farther to reach destinations, using more fuel and emitting excessive pollutants.

We shouldn’t forget, that the very essence of cities and communities is to bring people and culture together. Urbanity is intended to give people increased access to events, activities, goods and a sense of togetherness.

At Eli, we believe that personal transportation should be friendlier, more engaging, less intrusive and more agile.

Personal transportation of tomorrow should elevate instead of suppressing the human experience in the context of communities. It’s time to move away from the lingering ambitions of the industrial age and the highway economy. That’s why we created Eli. Our flagship vehicle, Eli ZERO, aims to fundamentally shift how people engage with our communities and urban environments.

"In essence, what works of design and architecture talk to us about is the kind of life that would most appropriately unfold within and around them, they tell us of certain moods that they seek to encourage and sustain in their inhabitants. While keeping us warm and helping us in mechanical ways, they simultaneously hold out an invitation for us to be specific sorts of people.”

—Alain de Botton

Eli ZERO— A better alternative
to conventional automobiles

  • Eli ZERO is designed to prioritize maneuverability on urban streets as opposed to highway performance, making short trips effortless and fun. We believe local connectivity is the key to stimulate a healthier urban model. Improved walkability and reduced car dependency empower human-scale neighborhoods. Ease of access to shops, events and facilities stimulates local economy.
    • Neighborhood
    • Community & Region
  • Besides zero emission, energy consumption of Eli ZERO is less than 7% of a conventional automobile, making it one of the most energy-efficient electric vehicles ever built, at MPGe of more than 350.
    Besides cost savings, low energy consumption also reduces environmental impact, improves air quality.
    • Improve
      Air Quality
    • Save Costs
  • ZERO’s entire vehicle body is made of highly recyclable material of PP and aluminum, in order to to minimize the environmental impact.
    Our manufacturing processes also produces lower carbon footprint during production and assembly.
    • Low-Energy
    • Highly Recyclable
  • 70% smaller than a sedan, 50% smaller than a Mini, Eli ZERO is designed to minimize street and parking footprint.
    Private cars are unused 95% of time and take up as much of a footprint as an elephant. Minimized vehicle footprint effectively reduce congestion and waste of valuable urban space.
    • Smaller
    • Agile


  • “what may be the youngest automaker in the world revealed its first car.”

  • “It has everything to look interesting”

  • “Eli Zero is the electric Smart For two-Renault Twizy mashup you've been craving”

  • “Eli envisions a future where low speed personal vehicles are used for central travel within cities”

  • “Eli ZERO aims to transform how we engage with our cities”

  • “If you’re in a densely populated area, you’ll love it.”

  • “The Eli Zero looks like it belongs on another planet…upon further inspection you realize the inventors may be onto something. ”